PUBLIC RELATION IS ABOUT MAINTAINING GOOD IMAGE & GOOD WILL: PILLAI

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Governor of Goa, Shri P. S. Sreedharan Pillai inaugurated the two days 15th Global Communication Conclave organized by the Public Relations Council of India (PRCI), a Pan-India Professional Council, and Young Communicator Council of India (YCC) at Hotel Fern Kadamba, Raibandar today. “Communication in the New Decade- Mapping the Mega Trends” is the theme for this conclave.

Speaking on the occasion Governor, Shri P. S. Sreedharan Pillai quoting Aristotle “Man is by nature a social animal” said, if that be so then every man and woman who believes in being social has to make public relations and communications a part and parcel of his or her life. These concepts have existed in one form or the other since ancient times.  He said India has a rich tradition of public relations from ancient times. The fact that PRCI has an award named after Chanakya is an acknowledgment of our expertise in the field. There are numerous historical examples and records of effective communication strategies used over the centuries in one form or the other, Shri Pillai said.

He further said Public Relations & Communications as a subject have become more formalized, institutionalized, and professionalized over the last hundred years. Public relations is all about maintaining a good image and goodwill in society.  It applies to individuals, institutions, and to the business, as well as, the government sector. A good PR should be able to help both sides to understand each other and foster mutual harmony and respect for each other.  A bad PR on the other hand creates crisis or conflict, dissatisfaction, and discontentment, he remarked.     

Shri Pillai further said that there are lakhs of youths in our country who lack communication skills that hinder their ability to achieve personality development.  Experts are being engaged to give practical training in the areas of personal development skills, leadership training, customer services, and effective participation in debate, discussions, and other related subjects.

Governor Shri Pillai suggested PRCI play a significant role in protecting and advancing the free flow of accurate and truthful information that is essential to democratic societies.  He also urged to ensure that stringent ethical standards and best practices are infused in work that engages new technologies and techniques and asked to focus on research because any field to gain credibility needs to constantly augment its body of knowledge.

Governor presented Hall of Fame Awards, YCC Kautilya awards, and various Memorial awards which included lifetime achievement, communication of the decade, public relation professionals, good administration and management business communications, journalism, and best young communicator. Governor also released the Chanakya and Kautilya Magazines of PRCI & YCC and the Book on Communication published by the Publication division of PRCI. 

This Conclave is being attended by corporate honchos, Media Veterans, HR, Marcom, Academic, Event Management, Advertising Professionals, and Communication Experts from all over India.

Shri M. B. Jayaram, Chief Mentor, PRCI welcomed. Shri B. Sreenivas Murthy, Chairman Governing Council, PRCI; Dr. T. Vinay Kumar, National President, PRCI; Ms. Geetha Shankar, President, YCC Board were amongst those present on the occasion.

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